Broker Check

1301 River Place Blvd, Suite 1638, Jacksonville, FL 32207

(904) 469-7771
j.proffit@adviserfocus.com

Clear Financial Decisions, No Matter Where Life Has Taken You.

We help people with complex financial lives make smarter decisions around investments, retirement, insurance, and benefits—so they can move forward with confidence.

What We do
Precision Planning for Every Stage of Life

We help individuals and families pursue their financial objectives through strategic planning, ongoing analysis, and a collective commitment to understanding what matters most to you.

WELCOMEDifferent Paths. Same Goal. Financial Clarity.

WELCOME
Different Paths. Same Goal. Financial Clarity.

Most people don’t need more products, they need clarity.

Whether you’re managing new income, preparing for retirement, running a business, or simply trying to get organized, financial decisions can feel overwhelming. We help simplify those decisions with a clear plan, objective advice, and guidance that meets you where you are.

How We Help, Based On Where You Are in Life

Choose the situation that feels closest to yours.


When Your Business and Personal Wealth Intersect

Your business decisions don’t stop at the office—they shape your personal financial future. We help business owners and executives align retirement plans, benefits, insurance, and personal wealth into one coordinated strategy.

We help with:

  • 401(k) and retirement plan reviews
  • Executive and key person planning
  • Business to personal wealth alignment
  • Risk management and insurance solutions

Your Athletic Career Won't Last Forever. Your Wealth Can.

Whether your income comes from NIL deals, endorsements, or family wealth, building a financial foundation today can help create options long after the final whistle.

We help with:

  • Investment and portfolio strategy
  • Tax aware planning
  • Clear decision frameworks (for people who like the numbers)
  • Guardrails to avoid costly early mistakes

Confidence Through Retirement Transitions

Retirement brings important decisions—often all at once. From Medicare choices to income planning and benefits coordination, we help ensure nothing falls through the cracks.

We help with:

Medicare reviews and guidance

Military and pension benefit coordination

Retirement income planning

Risk and longevity planning

Schedule a Financial Clarity Call

Our Solutions
Comprehensive Solutions, Tailored to You

Every financial situation is different. That's why we offer a broad range of services designed to address where you are today and where you want to be.


Portfolio Management

We build and monitor portfolios based on your risk tolerance, time horizon, and long-term objectives — adjusting as your life evolves. box-empty

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Retirement Planning

Whether retirement is decades away or right around the corner, we'll help you create a roadmap designed to support the life you envision.

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Risk Management

From market fluctuations to the unexpected, we help identify potential vulnerabilities and build strategies to address them. box-empty

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Estate Strategy

We work alongside you and your legal team to help outline a thoughtful plan for passing wealth to the people and causes you care about. box-empty

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Life Insurance

Life insurance can play a critical role in your broader financial strategy. We'll help you evaluate the right type and amount for your needs. box-empty

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HNW Client Guidance

High-net-worth investors face a distinct set of challenges. We offer strategies designed to address the complexity that comes with significant assets.

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Extended Care Strategies

Healthcare costs can change quickly. We help you explore strategies for potential long-term care needs so they don't derail your other goals. box-empty

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Small Business Guidance

Owning a business adds layers to your financial picture. We help business owners align personal and professional financial strategies.

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Social Security Strategies

When and how you claim Social Security matters. We'll help you evaluate your options so you can make an informed decision.

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Cash Flow Analysis

Understanding where your money goes is the foundation of every good plan. We'll help you take a clear-eyed look at income, expenses, and opportunities. box-empty

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Education Strategies

Funding education is a priority for many families. We'll help you explore savings vehicles and strategies that fit within your broader financial plan. box-empty

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Charitable Giving

If giving back is part of your vision, we'll help you explore tax-smart approaches to charitable contributions that align with your values. box-empty

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Special Needs Trust

Families navigating special needs planning require thoughtful, personalized attention. We can help coordinate strategies designed to support your loved one's future. box-empty

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Debt Management

Not all debt is equal. We'll help you build a strategy to manage liabilities while keeping your bigger financial picture in focus. box-empty

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Financial Education

We believe informed clients make better decisions. Our team provides ongoing resources and conversations to help you stay confident in your financial direction. box-empty

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How To Get Started
About Our FirmBuilt on Discipline. Driven by Your Goals.

About Our Firm
Built on Discipline. Driven by Your Goals.

Our firm was founded with a clear philosophy: your financial strategy should be as intentional as the life you're building. Over the years, our team has worked with individuals, families, and business owners to develop structured plans that evolve with their needs. We bring a range of specializations to the table, so you're never relying on a single perspective. Our approach is analytical, our communication is direct, and our focus is always on helping you pursue the outcomes that matter most. We don't believe in one-size-fits-all solutions — we believe in doing the work to get it right.

Our Process
A Proven Framework for Pursuing Your Goals

Great planning doesn't happen by accident. Our three-step process is designed to bring clarity, structure, and confidence to every financial decision you make.

1. Assess
Understand Your Full Picture

We'll start by reviewing your finances, goals, risk tolerance, and time horizon to build a complete understanding of where you stand.

2. Strategize
Build a Plan That Fits

Using what we've uncovered, our team will design a customized strategy aligned with your objectives and the realities of today's markets.

3. Implement & Monitor
Stay on Track as Life Evolves

We'll put your plan into motion and provide ongoing oversight — adjusting as your life, goals, and market conditions change.

One process. Personalized to you.

No matter your starting point, our approach is simple and consistent—designed to bring clarity first, then confidence.

Service Pillars

Financial Planning

Clear guidance for life’s decisions—big and small.

Investment Management

Fee based, fiduciary advice aligned with your goals.

Insurance & Risk Management

Life insurance and annuity solutions used thoughtfully, not pushed.

Retirement & Benefits Reviews

401(k) plans, Medicare decisions, and income strategies reviewed holistically.

Guidance Built on Trust—Not Pressure

Clients come to us at many different stages of life—but they stay for the same reason: clarity, transparency, and advice that puts their interests first.

Let's Plan Your Future

Our Resources
Insights to Keep You Informed

Staying informed is part of staying on course. Explore our latest resources for timely insights, practical strategies, and the kind of financial education that makes a difference.

Variable Universal Life Insurance

Variable Universal Life Insurance

Variable Universal Life is permanent insurance in which the policyholder directs how premiums are invested.
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Is Term Life Insurance for You?

Is Term Life Insurance for You?

Term insurance is the simplest form of life insurance. Here's how it works.
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Immediate vs. Deferred Annuities

Immediate vs. Deferred Annuities

Looking forward to retirement? It's critical to understand the difference between immediate and deferred annuities.
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Get Started
You Don’t Need To Have It All Figured Out.

Most people come to us with questions—not answers. The first step is simply a conversation to understand where you are and what matters most.

Schedule Your Financial Clarity Call